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[Case Study] Turning Cost Savings into Climate Action: A Sustainability Success Story

20/3/2024

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Sustainability initiatives often face a hurdle: cost concerns. Many believe decarbonisation is simply too expensive. But what if we re-framed the conversation?

This case study showcases how a seemingly daunting cost-cutting target became a springboard for a successful sustainability initiative. Here's how a headquarter's request for a 200 million US dollar savings in energy cost became a catalyst for positive change.

Sustainability and cost savings can be a powerful combination!
The cement industry is energy-intensive, with coal as the primary source in this region. Reducing energy consumption was crucial for both cost reduction and environmental benefits. However, initial approaches faced challenges:
  • Change Fatigue: After previous initiatives, employee motivation was low.
  • Misalignment: Unclear targets created confusion and limited progress.
  • Passive Participation: A lack of employee engagement hindered continuous improvement.

The power of people turned a challenge into an opportunity!
Bringing everyone together under the tagline ‘creating a better future for our next generation’ triggered a region-wide movement to drive innovation and efficiency"
Regional Head of Manufacturing Excellence
With this tagline, we unleashed the power of people and turned the challenge into a stimulating opportunity! A great showcase of how change management is accelerating sustainability journeys. Here is how we unleashed the potential and tackled these challenges by focusing on the human aspect of sustainability:
  • Transparency and collaboration: We implemented dashboards for plant management, creating alignment across departments and improving collaboration.
  • Involving frontline workers: Engaging them through workshops helped co-create energy-saving solutions across the factory. This developed a sense of ownership and pride.
  • Developing change champions: A network of engineers acted as change ambassadors, gathering feedback and implementing new ideas, while honing their leadership skills.

This people-centric approach delivered impressive results:
  • Achieved savings: We surpassed the target, achieving $200 million in annual energy cost savings!
  • Reduced emissions: This translates to a significant environmental impact, with an estimated 6.7 million tons of CO2e emissions reduction per year.
  • Activated workforce: Employees felt a sense of ownership, ensuring the program's long-term sustainability.

This initiative underlines a crucial insight: integrating sustainability into core business strategies leads to success. It's not just about "doing good" for the planet; it's about driving positive change for both the environment and your bottom line.

This case study demonstrates the power of a people-centric approach to sustainability. By engaging employees, strengthening collaboration, and involving everyone to find solutions, businesses can achieve impressive results in cost savings, environmental impact, and creating a stimulating workplace.
Transform your sustainability journey into a business success, driven by your people.
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    Tim

    Tim is a change practitioner in the area of innovation and excellence. He is working with teams to accelerate innovation, collaboration and agility.

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