The Sustainability Journey is Daunting - Let's Speed & Scale in Small Steps
The Sustainability Week Asia is over and it has been filled with great presentations, discussions, conversations and questions! And one underlying thread was very apparent:
- we need to act
- we need to achieve the impossible by 2050
- we must start now
- the targets are huge
- we don't have enough people on board
- how can we possible get anywhere?
This all is so daunting. And this is dangerous. We humans tend to fall into paralysis under such circumstances. Big changes are triggering fight, flight and freeze. Let's avoid that.
While keeping the Sustainability vision in our mind, let's start with small steps; with a pilot, with one product category, with one location. We will see results and we can learn and celebrate. With this we develop more motivation and more people joining the movement. In no time, the results will get bigger, more numerous. Change management is here to accelerate the journey.
We need to start and act now.
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