Create an Internal Sustainability Movement

Today was Day one of the Sustainability Week Asia here in Singapore. The first session, Tony Fernandes. And he mentioned something which is close to my heart:
"In sustainability, companies need to push first their internal marketing!"

This, in my experience, means that we need to make the new vision tangible for employees, so that they can relate. And it also means that we need to translate strategic KPIs into targets for the people in the front-line. Translating the vision into action.

I have been glad I was able to be involved in large-scale programs where we have achieved that wide-spread engagement. It takes some effort to create this momentum. And then, the movement is building up and delivering excitement, motivation and then strong business results.

Don't keep your initiatives in a closet; let's create these movements.