Impact in Change - Creating a Collective Imagination of the Future State

The imagination of the future state is guiding the adopters during the change journey. When we formulate this impact as a collective activity, we can create a better understanding among a wider group of people. And as a result, achieve a stronger impact in people's daily work.

Certified Associate for Change Management

Transcript
Hi, do you sometimes feel that you are very clear about the impact of your change; and all you get are empty faces and no concrete actions? How can you establish a collective idea of a meaningful and desirable impact of your change initiative?

In this series, we want to introduce the four knowledge areas of the CPC change management methodology. These themes are guiding you on what to focus on in your change activities.

My name is Tim Wieringa and I'm a change management practitioner here in Singapore.

Today, we talk about impact, and impact is more than a generic purpose. Here it is important that the individuals are understanding on what this is all about. We need to find a story that fits the different audiences.

A few years back, I supported this regional leadership team and they wanted to embed a new strategy. The reporting senior managers understood the general concepts of this strategy but were a little bit amiss on how does it impact their daily work. We then organised a workshop, where we took these senior managers in different teams and allowed them to think about, to reformulate the strategy in their own words, in the context of their responsibility. And we also encouraged them to define their own objectives. The quality and the practicality of the results, really impressed the regional leadership team.

When you impose your strategy from the top, it is almost natural to get resistance. In order to have success, you need to allow each individual to digest and translate the impact, the formulation of the impact in their own words. What is essentially in the end, is the end result; that your new direction is embedded in people's daily work.

Thank you for listening. Please click on the link below to learn more on how you can become a Certified Associate in Change Management. And stay tuned for the next episode.