Build Customer Relationships with Prototypes

Agility is for many the path for success, and I see many teams trying to run faster, sprinting and simply spinning the wheels faster. In my experience, this is not a sustainable approach; you are burning energy, burning people.

Velocity means that all your efforts are adding value and none is wasted. In this way, we are achieving results faster and with higher quality. To make sure, we know where to add value we need to be close to our customers, get their guidance on where to focus our efforts. This means we need to build relationships and connect frequently with the customers and stakeholders of our products and services.

One excellent way to do this is with prototypes. Why are prototypes so important? They make our ideas, achievements and challenges more tangible. The customers can imagine how the future solution will add value and where we need further tweaking. In addition, it is a fun way to celebrate what we have achieved within the team.

During my observations, I realised one thing that many teams forget. Demonstrating your prototype is a great opportunity to obtain direction and priority from your customers and key stakeholders. Prepare questions that provide this guidance in key areas.

Which achievements have you been proud of? How did you demonstrate them to your customers?