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[Case Study] Creating Meaningful Objectives & Key Results

9/7/2020

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July is the start of a new quarter and many teams are about to define what their goals for the next three months will be. Objectives & Key Results (OKRs) are used in many organisations and I believe they are a great tool to write down and discuss the big picture objectives and the immediate achievements to focus on - strengthening alignment & transparency.

How to make these key results meaningful? Let me share with you an example. In the last two weeks I was supporting a global compliance team that is split in five smaller groups. In the last quarter they were struggling because they felt the OKRs were not relevant to what their work was actually about. What did we do differently?

First, we expanded the objectives beyond the core deliverables: timely implementation of regulatory requirements. A few posts ago, I shared an article why a single focus on performance might impede performance. The idea is that a solid environment is further improving the outcome of your teams. This environment is based on creating positive experiences and enabling continuous learning. Our compliance team added two objectives. One is related to adding value to stakeholders; the teams are encourage to establish frequent meetings with the different stakeholder groups and implement a structure way to showcase their projects and to understand where they can deliver more value. The second new objective is about strengthening knowledge sharing and collaboration within the global team. The key results for this are aiming at improving social connections between the smaller groups and establish knowledge sharing habits. The felt that these objectives are more meaningful and will support the core deliverables.

Second, we included a round to collect key results from the smaller groups. In this organisation it was typical that OKRs were defined by the team leaders and then communicated to the rest of the organisation. Sounds familiar? The experience of the previous quarter was that the team members didn't think the key results were relevant for them; they also felt that each group has totally different focus topics. Instead, after defining the objectives, the leaders went back to their small groups and defined key results for their group. These were then aggregated and clustered which made the key results relevant for all team members. As a result it was obvious that the different groups have an overlap of topics and this created stronger bonds across the global team.

Overall, the entire team is positive and confident with the key results for the upcoming quarter and are highly motivated to focus on bringing value to their stakeholders and to themselves. A great start for success.

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Photo credit: keadventure.com
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1 Comment
The Tudors link
7/9/2023 06:29:30

Great post, thanks.

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    Tim

    Tim is a change practitioner in the area of innovation and excellence. He is working with teams to accelerate innovation, collaboration and agility.

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