Corporate Entrepreneurship

​While supporting large corporate organisation, I often hear that we need more entrepreneurship. What makes entrepreneurs so special and different?

1) customer-focus
as start-up there is no other way than to deep-dive into the needs and insights from your customers; in the corporate world, there is a huge lack of this mindset; and it starts with identifying, who is my customer

2) taking risks
no risk, no reward; following the beaten path, the safe path is the quickest way to failure as an entrepreneur; most larger organisations stop to experiment and create a culture that builds on fail-safe results

3) passion
people start their own, successful business based on a strong belief, a product or solution they are passionate about; corporate leaders often fail to create a purpose the people in the organisation care about

how will you cultivate entrepreneurship in your organisation?