Design Thinking Asia 2019 - Highlights

​During the last two days, the regional Design Thinking community met in Singapore to exchange experiences, thoughts and questions. Here my key take-aways...

"Experience design is about *real people*, real life; let's focus on empathy and ethics."

"Idea creation is *messy and random*; don't kill it with KPIs."

"Use Design Thinking as a *pull* to a new way of working."

"Continuous improvement brings detractors to passives; experience design brings passives to promoters."

"Good design is about an integrated view of the entire business and brings alignment across all stakeholders; that is where the value comes from."

"Design thinking transforms to drive value creation, better collaboration, a culture of experimentation and a common purpose."

A big thanks to the organisers, speakers and participants! I enjoyed the event a lot.