Efficient Communication during Transformations

​Who are the most efficient messengers for your change initiative? Is it the communications department sending out newsletters and distributing posters? Is it the HR team conducting training sessions? Or is it the group of advocates which are excited about the new things to come?

In my experience it is none of the above. Instead, the best result is achieved by focusing on the following two messengers

Senior Leadership Team - highlighting the strategic reasoning and implication of the new initiative. Provide a purpose that excites the people. And, living the change themselves.

Direct Supervisor - creating clarity what the initiative means for each individual and link it to personal values. Provide the operational impact of the new routines. And, living the change themselves.