Our current times are full of change and a solid strategy is necessary to give the organisation direction and alignment to create lasting success. Furthermore, a meaningful and clear vision is driving motivation and is a strong ingredient for making decisions. Yet, many companies struggle to bring their vision to the ground. Employees are saturated with changing strategies and often don't see how the new directions are impacting their daily work.
"Only 41% believe current employee behaviours are mostly aligned to company values and direction." - 26th Annual Global CEO Survey - Asia Pacific | PwC | January 2023 (link)
Often, new strategies come with flashy posters, inspiring townhalls and a set of top-down KPIs. And then the rest of the organisation is left to create success. And in 59% of the cases, it doesn't happen. We need to go beyond that. How can we best engage to translate vision into action?
In my experience, there are three key areas:
In the process of setting and propagating targets, it is also important that we provide the wider context and that this is a collaborative bottom-up process. Let the people define their own targets and how to review them. As a leader, your role is to provide guidance and support.
At Hive17 Consulting, we have been running 'Vision to Action' workshops for over six years with great success. They are establishing an environment where target setting and reviews are building strong alignment, direction and motivation.
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Tim is a change practitioner in the area of innovation and excellence. He is working with teams to accelerate innovation, collaboration and agility.