Key Drivers for Innovation

​Recently we conducted interviews and surveys to understand how can we create an innovative culture within our organisation. The results are insightful and happy to share with you.

​When looking at the key drivers for innovation in general, we identified three main elements to focus on:
* Value creation: create a good understanding of the needs and insights of our customers and then focus on delivering value to the customers
* Taking risk: create an environment where people are encouraged to experiment and instil entrepreneurship 
* Leadership: guide people with purpose and be mindful to be a role model in the journey to create an innovation culture

Other elements that have highly scored as well are setting the right targets, focus on speed, learn from diversity and facilitate collaboration across silos.

Where do you see the key drivers for innovation?