The Collective Dream is the Trigger of Accelerated Growth

You heard it enough: a clear vision, a meaningful purpose, a comprehensive strategy is the foundation for a successful business. And why is this so important? I share here an alternative and simple idea.

​Today we often observe that teams and entire organisations are pushed to achieve some financial targets - and they all rush, putting a lot of effort to reach these objectives. Is everyone running in the same direction? Are they joining their efforts to create a larger momentum?

In this context, "collective dreams" might be superior to typical lagging indicators:

• they are more tangible and exciting; a dream has a meaning and is typical human-centric and planet-centric
• they are gathering all team members into a "frame" which gives them a direction to run to and also boundaries based on values and principles
• because of that all the efforts are placed into a common purpose and hence creating a momentum
• collective also means that every team member is involved in shaping this dream; it is not a simple top-down communication
• we involve people from all levels because they gain insights from diverse views and create more transparency
• based on the collective nature this direction is easily understood and adopted by the entire team and we have instant alignment

Where do you success with your collective dreams?
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