Why are you afraid to share news that is not exciting? Honesty wins the hearts of the people

A long long time ago, I heard this term in the business world - "on a need to know basis". Yes, still today people think that is a sensible approach to working together and doing business. On my side, from the start of my career, I felt it was wrong. As a recipient of this statement you simply feel stupid and marginalised. In a way, a very disrespectful expression.

In today's world, leaders are expected to be humble, truthful and vulnerable. To a great extent, we need to be honest. Hontest with the people around us and honest with ourselves.

In recent news we hear about companies making wrong claims, hiding realities, green-washing, etc. While in the past, it might have been a competitive advantage based on information asymmetries. In today's open world, these are quickly eliminated. The successful company is innovative and works closely together with their partners; up-stream, down-stream, left and right. It is ok to make mistakes, it is ok to not be the leader in carbon emissions, it is ok to not know the future. The most important thing is, we are trying our best to create a better environment for our next generations.

Let's be honest.