Your Sustainability Journey has Started - Are You Also Creating Impact?

Yes, in the last months we have achieved a lot. The majority of companies have defined sustainability targets and they are concerned about creating their ESG report. Though, we also need to be honest with ourselves: this is only talk and we need action - a lot of action - to reach global success in turning around climate change!

“57% of CEOs identify unclear ROI and economic benefits as a leading challenge.”

Many companies have set ambitions net-zero targets which they want to reach in the next decades. And yes, many companies have scrambled together a team that is identifying opportunities to create impact. Is this enough? In my experience, if you want to reach ambitious energy saving targets, you need to mobilise the masses. And in the context of sustainability, your own employees are not enough; you need to engage your customers, suppliers, your community and a wide range of other stakeholders in your ecosystem. A daunting task.

One principle in change management: let's break down that overwhelming initiative in small, first steps - at the start, we want to create momentum. How can we achieve this? In our practice, we call this Vision-to-Action and the objective is to propagate the high-level, strategic targets into actions for everyone in the organisation. We are using the concept of objectives and key results (OKRs) in this process and ensure that on each level, we encourage a bottom-up approach to translate the higher level OKRs to their own specific scope. Building ownership and excitement.

For example on a regional management level, we can achieve alignment on the concrete results we want to achieve in the next three months while keeping an eye on the long-term vision and targets. And in parallel, we have organised large-scale workshops to enable the front-line employees to identify their contribution to the creating impact. This also creates a fabulous energy and drive.

How are you creating real, large-scale impact in your organisation?
​

Source: CEO Study: Own your impact, IBM, May 2022